Clueso raises $10M Series A to build the agentic video platform for businesses

Companies are moving faster. Their content needs to keep up.

AI is changing how quickly companies operate. New products launch faster. Processes change more frequently. New tools and ways of working are introduced constantly.

But none of those changes matter if customers don’t discover and adopt what’s new, or employees don’t understand how to work differently.

That creates a growing need for high-quality content across the organization.

And increasingly, video is the format every team prefers to produce their content in:

• Marketing needs launch films, campaigns, product announcements, and social content that generate awareness and pipeline.
• Sales needs demos tailored to different products, industries, and prospects.
• Customer-facing teams need onboarding, tutorials, walkthroughs, and documentation that improve adoption and reduce support costs.
• L&D and enablement need engaging training for employee onboarding, compliance, soft skills, and internal communications.
• Operations and change management need content that helps roll out new systems, processes, and ways of working.

The problem is that the demand for video is growing much faster than businesses’ ability to produce it.

Video has historically been far slower and more expensive to create at scale than text or static content. And as businesses move faster, the gap is only widening: new content needs to be created immediately, while existing content becomes outdated faster than teams can maintain it.

AI finally gives video a chance to keep up.

Clueso is building the AI video creation platform for businesses

Traditional video production is expensive, time-consuming, and difficult to scale. Even with AI video generators, teams still need to manually prompt, edit, and update individual videos.

A platform for enterprise video needs to solve much more than that.

Clueso brings together six core capabilities to make that possible:

1. Product & workflow capture: Clueso’s computer agents can navigate real products and processes and automatically capture workflows on screen — eliminating the need to manually record every flow. When those products or processes change, agents can navigate them again to help keep the footage up-to-date.
2. Clueprints: Clueprints are blueprints for video creation. They define the rules of how a company creates video, and capture everything from brand and localization guidelines to voice, visual style, motion graphics, captions, and music — helping videos stay consistent and on-brand across teams.
3. Video Editor: AI can create the first version, but human creativity and customization remain central to great video. Clueso includes a full browser-based editor that lets anyone refine the story, visuals, pacing, motion graphics, and every other detail — without requiring expertise in traditional video-editing software.
4. Video Editing Agent: Users can create and edit videos simply by chatting with Clueso. The agent can orchestrate recording, scripting, voiceover, motion graphics, and editing — allowing anyone to create professional video without video-editing expertise.
5. Deep Integrations: Clueso connects to the systems where a company’s product, brand, and organizational knowledge already lives. This gives its agents the context to understand what’s changing, what content needs to be created, and how that content should be made.
6. Clueso MCP: Clueso plugs into the rest of your AI stack, allowing AI assistants like Claude or ChatGPT to create, edit, and manage videos directly through Clueso — making video part of broader agentic workflows.

Together, these capabilities allow Clueso to know what videos to create (or update), and make them quickly, at high quality, all while giving humans complete creative control over the final result.

The result is more than faster video production. Marketing teams can create more compelling content to drive pipeline. Sales teams can produce better, more relevant demos. Customer-facing teams can improve onboarding and reduce support costs. And L&D and operations teams can keep employees up-to-speed as the organization changes.

Every team in the organization gets the videos they need.

Today, over 1,000+ global organizations like Atlassian, GitLab, Zendesk, Gainsight, Legrand, and Samsara use Clueso to automate videos across marketing, customer success, training, enablement, change management, and more.

“Clueso has fundamentally simplified how we produce learning videos at scale. They help us turn rough, scrappy input into polished, on-brand output, streamlining our workflows and dramatically reducing the burden of creation and maintenance for my team. Clueso has also been a genuine partner, pushing the boundaries of video creation and quickly turning our feedback into shipped product”

Garrett Marttinen

Head of Customer Learning at Atlassian

What’s especially encouraging for us is how quickly Clueso expands to multiple teams in the organization. Companies typically start with Clueso in one team, then quickly expand as more teams adopt it for their own video needs. Over time, Clueso becomes the centralized video creation platform across the organization.

“At Seismic, the Customer Education team uses Clueso to create product tutorial videos and update them as the product evolves. Clueso has helped remove a longstanding production bottleneck, allowing the team to move faster while maintaining product accuracy and instructional quality. Seismic is now expanding its use of Clueso to other teams with similar video creation needs.”

Rachel Moss Ellsworth

Director of Customer Learning Experience at Seismic

You can learn more about Clueso by getting a demo of the product or by trying it yourself.

Why we raised money

Since launching Clueso less than three years ago, we’ve seen incredible demand for a better way to create video.

We’ve also built Clueso with a lean team and a strong focus on capital efficiency. In fact, we’ve been cash-flow positive from close to the beginning.

But what our customers are asking us to solve has expanded dramatically. They don’t just want to make individual videos faster. They want a system that understands their business, creates the content their teams need, and keeps that content current as the business changes.

This round gives us the resources to move faster toward that vision.

We’ll be investing heavily in our agent infrastructure, video creation and editing platform, and our team as we work toward making Clueso the default video creation platform for modern businesses.

One thing makes this round particularly meaningful to us: more than 80% of the capital came from investors who had already backed Clueso at the seed stage. Having people who have watched us build Clueso from the earliest days choose to back us again — and at a much larger scale — means a lot to us.

“Traditional video production was never designed for enterprise volume and velocity. Clueso is transforming video from static media files into living, context-aware assets that continuously adapt as business processes and products change. We are impressed by their customer obsession and speed of execution, and are excited to partner with them in their next phase of growth.”

Vamsi Duvvuri

Founder and Managing Partner at Dharana Capital

Thank you

A huge thank you to all our customers, employees, and investors for placing their trust in us and shaping Clueso into what it is today.

We’re proud of the progress we’ve made so far, but we believe we’re only just getting started.

Read more about our announcement in:

1. Forbes
2. Inc42
3. SiliconANGLE
4. The Economic Times

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